mariana

cookies

homemade
unique recipe

About me

My name is Mariana, and I am a high school student in 11th grade. I enjoy hands-on activities such as baking, art, and writing. I love sports, exercising, traveling, and spending time with my family and friends. I enjoy finding new hobbies and trying new things. I started this blog for my cookie business, which began two years ago. Most of my customers are my friends or people from school.   

I started this project in order to learn more about business and marketing, and what encourages word-of-mouth marketing. In order to learn more about this I am going to create punch cards for my cookie customers, which will eventually increase the number of customers. In addition, I will mention that the money will be donated to charity, so my customers can also support the cause. I will also begin doing a referral system, by giving a free cookie to customers who bring new customers. To determine what impact these ideas are creating I will track the number of cookies sold before and after implementing these initiatives. 

ABout my business

Baking has always been a hobby I enjoy. I would invite my friends over, and we would bake cookies, or I would bake myself whenever I was bored. I didn’t think about selling cookies at all until a few years ago, when I wanted to buy an iPad. I realized that the only way to earn money was to sell something, and since baking was already a hobby, I decided to turn it into a small business. 

At first, I wouldn’t sell the whole batch; only a few friends bought cookies. I knew that to grow the business, I had to do something else, so I began telling more of my friends and sharing the story behind the business –buying an iPad, which surprisingly helped me sell more cookies; people liked supporting something with a purpose. As my business improved, more people began buying my cookies, and I made more batches each day, selling twice as many as I was before. Over time, I understood that making small changes, like adding new flavors, attracts more customers. Now that I have accomplished my original goal and bought the iPad, I want to start a new project to grow my business. I decided that the money earned will go to charity, which I hope will motivate customers to support the cause. I will also create punch cards for customers to eventually win a free cookie. 

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